Wednesday, February 09, 2005

Ether

Sense of the ether

The ether is the home of creative ideas…….

John Lennon said that he never actually wrote any of his songs – but that they just ‘came to him’.

They came to him from the ether. To be creative is to be able to translate what is out there – all around you – to translate into usable ideas. Everything you see, feel, touch, hear, smell.

Being creative is a two part process to see the value of something in the ether and then to be able to translate it into a usable creative idea that answers your needs.

Sense of the ether provides the first part. Here is everything done for you

This is stuff floating in ether – its been captured for you - but its up to you how you translate it and use it

See it, Pick it up, adapt it, use it

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